ToCoToCo embraces community engagement as a core corporate responsibility
Ngày đăng: 22/01/2024
Community and social activities are one of the top focuses in ToCoToCo’s sustainable development strategy, along with innovation efforts to bring consumers quality milk tea cups.
Pioneering milk tea brand promoting green consumption
As the milk tea business is becoming increasingly competitive, many new brands appear and some others got out of the game, ToCoToCo still maintains a stable performance with about 3 millions cups of milk tea sold every month.
A representative of ToCoToCo bubble milk tea said that it is the trust and companionship of nearly 10 million customers that has helped this brand achieve steady development over the past decade.
“Customers choose ToCoToCo products not only because of delicious taste but also their love for the brand, the story we are telling and the values ToCoToCo is spreading,” said this representative.
In recent years, ToCoToCo is a rare milk tea brand operating in the market that is willing to prioritise many resources for research and conversion to using environmentally friendly packaging products.
ToCoToCo using environmentally friendly packaging products
ToCoToCo representative affirmed that the business is always loyal to sustainable development orientation and is ready to accompany customers to change consumption habits that can negatively impact the environment.
ToCoToCo is also a pioneer brand in constantly changing packaging designs and switching to using paper cups and paper straws since many years ago. In product communication campaigns, this brand also prioritises spreading the message of environmental protection and sustainable green living, calling on young customers to take actions to raise awareness towards no plastic waste through sustainable consumption habits.
Support nurturing young talent and create thousands of new job opportunities
Different from other milk tea brands, ToCoToCo not only considers generation Z as its target customer group but is always ready to accompany, support and motivate them to conquer higher levels on the path of knowledge.
Every month, ToCoToCo encourages young talents through programmes and events organised by high schools and universities in Hanoi and Ho Chi Minh City. The brand chooses events that promote intelligence as a way to encourage and energise the younger generation, including the English eloquence contest of High School for Foreign Languages, MIG 2023 – Model International Government event organised by the History for everyone club (HE) of High School for the Gifted, Hanoi National University of Education, or the annual sports festival organised exclusively for students of the ISB Institute at the University of Economics Ho Chi Minh City.
ToCoToCo bubble milk tea is ready to accompany young talent nurturing programmes at schools nationwide
In addition, ToCoToCo also accompanies Viet Future to provide a practical playground that encourages the development of sales thinking for teenagers. Participating students will experience the lessons, skills, and qualities to become a future entrepreneur, such as selling ToCoToCo products.
“ToCoToCo bubble milk tea cups will help students quickly reclaim joy and generate excitement in the activities,” ToCoToCo representative commented.
Besides mental encouragement, ToCoToCo also provides a dynamic, creative, but also challenging and interesting working environment for young people who want to try their hand in the F&B field.
Overall throughout the system, ToCoToCo is creating job opportunities for about 6,000 employees and this number will continue to increase with the expansion of the brand in the future.
Enthusiastically respond to social activities
As a Vietnamese milk tea brand, run and founded by Vietnamese people, ToCoToCo also attaches great importance to community support activities, spreading the humane lifestyle and the beautiful spirit of solidarity of Vietnamese people.
ToCoToCo branded gifts have sparked joy and brought a warm Mid-Autumn atmosphere to hundreds of Vietnamese children
The brand also demonstrates humanity with activities of giving gifts to children in difficult circumstances at hospitals and loving homes every Mid-Autumn Festival. Hundreds of gifts in kind and cash were given to children by the ToCoToCo team with the desire to bring a warm Mid-Autumn Festival, partially repair their hurt feelings, and at the same time encourage them to be strong in overcoming various challenges in life.
While the whole country is trying to fight against the Covid-19 pandemic in 2021, ToCoToCo also contributes a small part to the country’s campaign “Leave no one behind” through activities supporting the Vaccine Fund and donating 5,000 cups of milk tea to medical staff and doctors in Hanoi and Ho Chi Minh City as a way to express gratitude and give strength to the front lines against the pandemic.
Along with social activities, one of ToCoToCo’s greatest pride is contributing to building a sustainable supply chain and creating output for Vietnamese agricultural products.
By developing exclusive raw material areas, Tocotoco has distilled the quintessence of many unique Vietnamese products, through a rigorous selection process, from Oolong tea grown in Moc Chau tea fields at an altitude of over 1.000m – where there are cool, foggy mountainous areas, to Nam Dan cassava flour in Nghe An, through a rigorous selection process, to put into its milk tea cups.
This brand also cooperates with famous local fruit farms, such as pineapple farms in Ninh Binh, mulberry farms in Dalat, and red-flesh dragon fruit in Binh Thuan to bring tropical fruits grown under the VietGap standards into ToCoToCo’s processing system, supporting farmers to consume products, and contributing to promoting Vietnamese fruit products.
ToCoToCo representatives said that they are willing to cooperate with franchise partners to deploy sustainable activities throughout the international supply chain.
“We believe that our journey to the community will receive positive response and will spread more widely in the future with support and companionship from sponsors and investors,” ToCoToCo milk tea franchise representative confirmed.
ToCoToCo is currently one of the fastest growing milk tea brands and possesses the largest number of stores in the country with more than 700 franchise stores and a presence in 56 of Vietnam’s 63 cities and provinces. ToCoToCo aims to become the leading milk tea retail brand in Vietnam, including 1,000 stores domestically and many stores around the world.
Hotline: 1900 63 69 36
Website: https://tocotocotea.com/
